About the Founders


Los Elephants, Etc. was founded by ceramist Bill Richardson, a Viet Nam veteran and graduate of Winston-Salem State University in Winston-Salem, North Carolina. He has an extensive background in business and personnel management, and is passionate about his love for God and his fellow man.


The company was originally founded as Les Elephants at Shaw AFB, Sumter, SC. The story has it that Bill’s wife, an officer stationed at the base at the time, was asked by a visiting friend where she had purchased an exquisitely beautiful elephant on display at the home. When told that her husband had made it for her, the friend replied, “I have got to have one!” She received her elephant, which was custom made to her specifications and color. Bill has a definite talent for developing uniquely beautiful ceramic pieces. One of his passions was the creation of custom made elephant figurines. Word spread and soon Bill was creating and selling his elephants up and down the east coast.

In 1999 a legal snafu caused a name change from its French origin to a combination of Spanish and English, Los Elephants. It was during this period that the company began to venture into other aspects of the gift and home décor marketplace. While still offering custom made pieces of its founder, Los Elephants, Etc. has developed business relationships with some of the top suppliers and vendors in the business.

The result has been the development of a constantly expanding direct sales and ecommerce company that offers an extensive variety of unique gifts and home décor items at competitive, and reasonable prices.